Company- Bluemercury
Designed the Tinted Lip Balm product launch for Lune+Aster, Bluemercury’s proprietary skincare brand. This included creating the packaging, email campaign, store signage, and social media collateral. Oversaw that homepages, landing pages, Instagram stories, and affiliate marketing aligned with the overall Tinted Lip Balm messaging. This was a unique launch because Bluemercury celebrated it with donations to six do-good organizations, all of which were founded by young women.
Client- Augusta Aesthetics is a medical spa in Cincinnati, Ohio.
Custom branding included logo, icon, mood board, and color palette.
Company- Bluemercury
Designed the Vitablast C 20% Cream product launch for M-61, Bluemercury’s proprietary skincare brand. This included creating the packaging, email campaign, store signage, and PR collateral. Oversaw that homepages, landing pages, Instagram stories, and affiliate marketing aligned with the overall Vitablast C 20% Cream messaging. This was one of Bluemercury’s largest and most successful launches.
Company- MKG Productions
Client- New Balance
An installation in a studio space near Union Square in New York City that showed off New Balance’s new products to magazine editors.
Company- Bluemercury
Created various emails and footers that were deployed to Bluemercury customers. All emails work with mobile, tablet, and desktop devices.
Company- NBG Home
Client- Home Goods (TJX Companies)
Created wedding prop development based on the buyer’s Rustic, Vintage, Gray, and Navy trends. Products included wall frames, tabletop frames, alternative photo displays, photo albums, signs, personalizable chalkboards, cut out words, yard stakes, alternative signature mat/guest registries, mini frames as place cards or table numbers, photo clips, fabric scrolls, and chair signs.
Company- Bluemercury
Created the limited edition 2019 holiday makeup packaging for Lune+Aster. Designed an email campaign, store display, and social media assets around this theme.
Designed a bi-fold insert featuring icons for a COVID-19 antibody test. The client requested informative medical illustrations demonstrating how to use the testing kit.
Company- NBG Home
Client- Bed, Bath, & Beyond
Created a wall frame program for Bed, Bath, & Beyond using their licensed brand Real Simple. Selected black, walnut, white, and silver profiles with various mat options. Designed packaging, wall hanging templates, photos to go in the frames, point-of-purchase displays for retail, and an online “How-To” guide. Had to look cohesive and capture the Real Simple brand.
Company- Bluemercury
Created the entire look and feel of Bluemercury’s 2018 holiday campaign. Designed window banners, homepages for the website, graphics for affiliate, mailers, and other print collateral. The creative team followed my guidelines when implementing this look into social media and emails to customers. The colors evolved throughout the season from pinks, to blues, to silvers. Kept the sparkles consistent and cohesive by working closely with vendors to ensure they executed prints appropriately.
Company- NBG Home
Client- TJX Companies
Created a cohesive family of message boards and marquee lightboxes that were Burnes of Boston branded (an in house brand of NBG Home). Products are sold in various stores across the country.
Company- NBG Home
Clients- Various stores such as JCPenny, Home Goods, and office channel suppliers.
Created word blocks based on requests from various buyers. These blocks are meant to be motivational and can be used in an office or home. Techniques such as distressing, foil stamping, metallic printing, and routing were used in production.
Luxottica sponsored studio at the University of Cincinnati.
Created an eyewear brand and prototypes.
Client- University of Cincinnati
Change the user experience of Tampax Pearl tampons by making storage convenient and more mobile. Create a package that has different sub packages.
