Mood Board Map
Below is a campaign guideline that I created for internal use with images and exact color swatches to be used throughout the holiday season.
Window Banners
Large format prints that hung in every Bluemercury retail store window during the holiday season. Each store had a different variation of these banners because each store carries different brands. I photoshopped all products into spherized bubbles to have an effervescent, floating effect. I worked closely with the in-house photographer to generate the right types of product photography.
Holiday Mailer + Bag Insert
Designed both a postcard that was mailed to every Bluemercury customer and a printed card that accompanied deluxe samples in a promotional holiday bag.
Site graphics
Below are some preliminary site graphics that show how the holiday campaign evolves from Black Friday to New Year’s.
