Street Style Ad Campaign

Installation had to match the street style and colors used in the New Balance advertisement campaign by graffiti artist, Jim Crayon, for the New York Marathon.

Painted pallets as shoe displays

Vinyl graphics corresponding with shoe patterns

Floor Plan

Pallet Clothing Displays

Interactive

A “digital wall” displayed the outline of the featured 860V3 shoe. Editors digitally spray painted their own customized New Balance shoe.

Designs were printed from the "digital wall" onto tote bags for keepsake.